Brand Strategy Lead
15 hours ago
VML is a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
We are a global family of over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Job Description
The Planning Director is responsible for developing brand and communication strategies to support our clients' business needs.
Key responsibilities include:
- Developing strategic solutions that address client business challenges/goals.
- Developing and writing briefs based on client briefs to address any issues/opportunities clients may have.
- SUPPORTING the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews, and research analytics.
- Using research to derive insights, measure results of campaigns, and explore new opportunities for brands.
- Developing ad-hoc communication plans by responding to short-term marketplace challenges.
- Providing input as needed during creative development to ensure that the strategic direction is correctly translated into creative work.
- SUPPORTING the development of strategy planning tools and methodologies.
- Training and mentoring junior planners on using the agency process and methodology to optimize their skills and talent.
Requirements
To be successful in this role, you will need:
- A minimum of 8 years' experience in planning.
- Hands-on experience in planning at every stage of brand and communication strategy.
- A keen interest and experience in analyzing marketing problems, brand tracking research, and spotting opportunities to develop the brand.
- Experience in analyzing trends in the industry on an ongoing basis.
- The ability to work alongside the account management team to support in developing highly creative campaigns.
- Good oral and written communication skills.
- A successful track record managing multiple client assignments.
Benefits
VML is committed to fostering an all-inclusive work environment that is both rewarding and career-forward. We value connection, belonging, and the power of differences.
-
Brand Strategy Lead
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia M&C Saatchi Malaysia Full timeAbout the OpportunityWe are seeking a Brand Strategy Lead to join our team. As a Brand Strategy Lead, you will be responsible for developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches.Your primary responsibility will be to work closely with our creative teams to develop campaign plans that meet...
-
Brand Strategy Lead
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia VML South Africa Full timeWe value connection, belonging, and the power of differences. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets.The Planning Director will support the Account Management team by providing market insight, discipline knowledge, and research analytics.This role involves conducting brand and competitive audits, executive...
-
Head of Brand Strategy
5 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full timeJob Description:Company Overview: As a leading bank in the region, OCBC is seeking a highly skilled and experienced professional to lead its brand strategy efforts.Key Responsibilities: Develop and execute a comprehensive brand strategy that aligns with the bank's purpose, values, and ambition. Drive corporate identity consistency across the bank and work...
-
Head of Brand Strategy
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full timeJob DescriptionThe Head of Brand Strategy will lead the development and execution of OCBC Bank's brand strategy, focusing on driving brand equity and customer loyalty. This role requires a strategic thinker with expertise in branding and marketing.Main ResponsibilitiesDevelop a comprehensive brand strategy that aligns with the bank's purpose and...
-
Head of Brand Strategy
4 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Rge Pte Ltd Full timeJob OverviewThe Head of Brand Strategy will be responsible for developing and executing brand strategies to drive brand awareness and customer engagement.Key Responsibilities:Conduct market research to identify trends and opportunitiesDevelop and implement brand plans and campaignsCollaborate with cross-functional teams to create engaging content and...
-
Marketing Strategy and Brand Development Manager
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia UpGrowth | 极速上升 Full timeAbout You:We are looking for a highly motivated and experienced professional to join our team as a Senior/Lead, Branding & Creative. In this role, you will be responsible for leading our branding and creative efforts, developing and implementing innovative branding strategies, and mentoring junior team members.Responsibilities:Develop and execute...
-
Commercial Strategy Lead
5 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Coca-Cola HBC Full timeJob DescriptionWe are seeking an experienced professional to lead our Commercial Strategy Lead team in Malaysia. The successful candidate will be responsible for driving market performance through strategic planning and execution.Key Accountabilities:Develop and implement commercial strategies that align with the company's vision and goals.Leverage brand and...
-
Brand Advocate
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full timeWe are seeking a highly motivated and experienced Brand Advocate to join our team at Brand360 Degree Sdn Bhd. As a Brand Advocate, you will be responsible for helping clients shine through effective marketing and advertising strategies.Responsibilities:Campaign Development: Develop and execute comprehensive marketing campaigns that meet client objectives and...
-
Brand Strategy and Creative Director
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia UpGrowth | 极速上升 Full timeJob Summary:The Senior/Lead, Branding & Creative at UpGrowth | 极速上升 is a pivotal role designed to elevate our brand's presence and engagement across diverse platforms. This position requires a blend of strategic thinking, creativity, and leadership skills.This dynamic leader will drive initiatives, mentor and guide an executive within the team,...
-
Brand Engagement Professional
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Full timeRole SummaryThis is an exciting opportunity to join our team as a Client Servicing Executive, where you will play a critical role in managing client relationships and delivering exceptional customer experiences. As a key member of our team, you will have the chance to build your expertise in marketing and sales, working closely with our experienced...
-
Digital Strategy Lead
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia Mindshare Spain SA Full timeAbout Mindshare: As a global media agency network, we foster competitive marketing advantage for businesses and their brands based on speed, teamwork, and provocation.What You Will Do:Develop and implement digital strategies for our clients, ensuring alignment with brand objectives and needs.Collaborate with core planning teams to ensure optimal integration...
-
Digital Strategy Lead
14 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia Groupm Pakistan Full timeAs a key member of the GroupM Pakistan team, you will be responsible for driving digital strategies and managing operational relationships with clients.Key Responsibilities:Develop and implement various digital strategies to meet client objectives.Collaborate with core planning teams to ensure optimal integration of digital solutions in overall brand...
-
Commercial Strategy Lead
4 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Benckiser LLC Full timeWe are Reckitt Benckiser LLC, a global leader in the hygiene and health industry.About UsOur purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We strive to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.As a Senior Trade Marketing Manager, you will be part of...
-
Senior Branding and Marketing Lead
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia UpGrowth | 极速上升 Full timeAbout the Role:We are seeking a highly skilled and experienced professional to lead our branding and creative efforts. As a key member of our team, you will be responsible for developing and implementing innovative branding strategies, driving engagement initiatives, and mentoring junior team members.Responsibilities:Develop and execute comprehensive...
-
Brand Marketing Lead
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia AEON Credit Service (M) Berhad Full timeAbout the RoleWe are looking for a highly motivated and experienced Digital Brand Strategist to lead our brand marketing efforts.In this role, you will be responsible for developing and executing comprehensive brand strategies to drive business growth and improve brand awareness.You will work closely with cross-functional teams to ensure seamless execution...
-
Creative Brand Lead
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Up Tree Marketing Sdn Bhd Full timeAt Up Tree Marketing Sdn Bhd, we are seeking a highly skilled Creative Brand Lead to join our team.Job DescriptionThe successful candidate will be responsible for coordinating the design and marketing teams in line with brand guidelines. This includes creating unique brand assets using the brand identity as a foundation.Create engaging visual graphics that...
-
Brand Experience Lead
5 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia U Mobile Full timeU Mobile is committed to fostering a positive work environment that promotes teamwork, creativity, and innovation. As a Brand Experience Lead, you will play a key role in driving our brand efforts forward by developing and implementing innovative brand experiences.Job DescriptionThe Brand Experience Lead will be responsible for leading the development and...
-
Digital Strategy Lead
5 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia UNAVAILABLE Full timeJob DescriptionWe're Assembly, the modern alternative agency bringing together industry-leading data, talent, and tech to drive growth for top brands.ResponsibilitiesCraft strategic media plans that align with clients' business objectives and present them confidently.Lead client communications, provide strategic insights, and drive the team to deliver...
-
Sales Expert for Top Brands
15 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia The Brand Power Company Full timeWe're looking for a highly skilled sales expert to join our team in Kuala Lumpur, focusing on top brands and delivering exceptional results.This is a challenging role that requires a competitive, curious, and outstanding communicator who is passionate about selling.About the OpportunityAs a sales expert, you'll have the chance to work with some of the...
-
Commercial Strategy Lead
2 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia DKSH Full timeSales Force Effectiveness LeaderDKSH is seeking an experienced individual to lead our sales force effectiveness efforts and drive business growth.The ideal candidate will have prior working experience in sales force management and a proven track record of maximizing business goals and sales team performance.Candidate responsibilities include owning and...