Senior Account Manager Lead

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Gusto Collective Full time
About the Role

We are seeking a highly experienced Senior Account Manager to lead our fashion and luxury account teams. As a key member of our team, you will drive integrated communications campaigns using traditional, social, and digital tools.

Key Responsibilities
  1. Lead Account Teams: Drive fashion and luxury account teams, providing support in campaign development and implementation.
  2. Client Servicing: Provide day-to-day consultancy and client management through close collaboration to support clients' business objectives and targets.
  3. Strategy Development: Conceptualise, develop, and execute strategic 360-degree communication plans with measurable objectives.
  4. Public Relations: Devise and drive media pitching strategies, identify compelling stories and features, and provide counsel and media training to spokespersons.
  5. Social Media: Implement creative social media campaigns, identify suitable content creators, and plan content production with partners and various teams.
  6. Content Creation: Develop key messages and ensure consistency and accuracy of content and marketing collaterals.
  7. Event Management: Assist events team to conceptualise events that suit client's brief, developing event flow and on-site manpower requirements.
  8. New Business Development: Identify new business opportunities, follow-up accordingly, take new business briefs, develop proposals, assess feasibility, and identify working teams based on manpower and suitability.
  9. Budgeting: Develop quotations within client's budget while ensuring profitability, negotiate fees, and manage payment follow-ups.


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