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Senior Trade Marketing Executive

2 months ago


Malacca City, Malaysia TIME's group Full time
About the Role

We are seeking a highly skilled Senior Trade Marketing Executive to join our team at TIME's group. As a key member of our marketing team, you will be responsible for developing and executing trade marketing strategies that drive business growth and customer satisfaction.

Key Responsibilities
  • Brand Management: Develop and implement brand management strategies to increase brand awareness and customer loyalty.
  • Campaign Planning: Plan and execute national campaigns to promote our products and drive sales.
  • Market Analysis: Conduct sales and market trend analysis to inform marketing strategies and drive business growth.
  • Trade Marketing Activities: Plan and develop trade marketing activities to engage with customers and drive sales.
  • Agency Management: Manage relationships with creative, on-ground activation agencies, and collaboration partners to develop effective brand campaigns.
  • Advertising and Promotion: Control and maintain advertising and promotion fund spending within budget.
  • Competitor Analysis: Conduct competitor analysis to inform marketing strategies and drive business growth.
  • Communication: Communicate effectively with internal and external stakeholders to drive business growth and customer satisfaction.
Requirements
  • Education: Degree or Diploma in Marketing or Business Administration.
  • Experience: Minimum 2-3 years of experience in trade marketing in the FMCG industry.
  • Skills: Strong understanding of customer and market dynamics, proficiency in Microsoft Office Suite, and willingness to travel and work in a global team.