Digital Marketing Manager
16 hours ago
We are seeking a skilled marketing professional to join our team at Maybank, a leading investment bank in Malaysia. The ideal candidate will have experience in digital marketing campaigns, banking, and personal finances.
Key Responsibilities:- Develop and execute marketing promotional ideas and engage in branding events, collaborating with relevant departments and stakeholders.
- Plan and execute digital and offline campaigns within budget to meet target objectives, enhancing current processes and features to optimize UI/UX.
- Establish strong working relationships with business owners from Retail Brokerage Business (RBB) and Maybank Investment Bank group.
- Develop and execute customer communication content across digital channels, ensuring consistency in brand, product, and campaign information delivery.
- Responsible for creative strategy execution of digital marketing collaterals and formats, including banners, videos, email marketing, and digital ads copywriting.
- Develop website content for SEO optimization to achieve top keyword relevancy rankings for RBB products and campaigns.
- Manage and execute delivery of social media strategy, webinars, events, influencer strategy, paid media strategy, website content, product and feature launches, and campaign delivery within budget.
- Manage post-sales customer service communications and campaign fulfillment process.
- Experience in digital marketing campaigns from inception to completion.
- Experience in banking, personal finances, or investment industry.
- Track record of delivering meaningful marketing programs that drive business success.
- Ability to communicate and present business cases to stakeholders.
- Demonstrate accountability and decisiveness in applying a customer-focused mindset.
- Proficient in digital marketing channels and tools.
- Experience in social media management and performance marketing buying and optimization.
- Exposure to SEO implementation.
- Independent with a strong track record in digital marketing delivery and creative copywriting.
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