Digital Marketing Manager

16 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Maybank Full time
Marketing Professional for Maybank

We are seeking a skilled marketing professional to join our team at Maybank, a leading investment bank in Malaysia. The ideal candidate will have experience in digital marketing campaigns, banking, and personal finances.

Key Responsibilities:
  1. Develop and execute marketing promotional ideas and engage in branding events, collaborating with relevant departments and stakeholders.
  2. Plan and execute digital and offline campaigns within budget to meet target objectives, enhancing current processes and features to optimize UI/UX.
  3. Establish strong working relationships with business owners from Retail Brokerage Business (RBB) and Maybank Investment Bank group.
  4. Develop and execute customer communication content across digital channels, ensuring consistency in brand, product, and campaign information delivery.
  5. Responsible for creative strategy execution of digital marketing collaterals and formats, including banners, videos, email marketing, and digital ads copywriting.
  6. Develop website content for SEO optimization to achieve top keyword relevancy rankings for RBB products and campaigns.
  7. Manage and execute delivery of social media strategy, webinars, events, influencer strategy, paid media strategy, website content, product and feature launches, and campaign delivery within budget.
  8. Manage post-sales customer service communications and campaign fulfillment process.
Requirements:
  1. Experience in digital marketing campaigns from inception to completion.
  2. Experience in banking, personal finances, or investment industry.
  3. Track record of delivering meaningful marketing programs that drive business success.
  4. Ability to communicate and present business cases to stakeholders.
  5. Demonstrate accountability and decisiveness in applying a customer-focused mindset.
  6. Proficient in digital marketing channels and tools.
  7. Experience in social media management and performance marketing buying and optimization.
  8. Exposure to SEO implementation.
  9. Independent with a strong track record in digital marketing delivery and creative copywriting.


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