Marketing Strategist for Prepaid Business
3 days ago
The role of a Marketing Strategist for Prepaid Business is to drive the core prepaid business and its key segments, collaborating with various departments to create and implement impactful marketing strategies.
Key Responsibilities:
- Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
- Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.
- Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
Requirements:
- At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising.
- Process at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent.
- Good understanding of media and digital marketing.
- Strong project management and execution skills.
- Strong business acumen and able to think strategically.
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