Head of Public Relations and Digital

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia The Hoffman Agency Full time
About the Job

We are seeking a highly skilled Head of Public Relations and Digital to lead our team's public relations and digital marketing efforts. In this role, you will be responsible for developing and executing PR and digital marketing strategies that drive business results.

Key Responsibilities
  • Develop and Execute PR and Digital Strategies: Design and implement comprehensive PR and digital marketing plans that integrate multiple channels to achieve business objectives.
  • Cultivate Media Relationships: Establish and maintain strategic relationships with top-tier media, analysts, and influencers to position our clients as industry thought leaders.
  • Lead Content Creation: Set the standard for content excellence by guiding the development of key communications materials, ensuring accuracy, consistency, and creative compellingness.
  • Measure and Optimize Performance: Develop and track key performance indicators (KPIs) to measure marketing effectiveness and make data-driven decisions to optimize marketing strategies.


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