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Retail Marketing Director

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Smith & Nephew Full time
Job Overview

We are seeking a highly skilled Retail Marketing Manager to join our team in ASEAN. As a key member of our marketing department, you will be responsible for developing and implementing the overarching strategy for assigned brands and marketing strategy.

The successful candidate will lead and oversee the commercial deployment of brand/indication messages and tactics for key portfolio, driving demand, improving messaging, and engaging the sales team to achieve annual growth plans.

You will work closely with external partners to ensure that marketing campaigns are aligned with business goals, resonate with consumers, and effectively support retail partners.

  • Develop and implement brand execution, activations, advertising, promotion for the deployment of the brand marketing plan.
  • Lead in-store brand activities, promotion deployment, POSM development, marketing collaterals, brand events, and related operational activities.
  • Lead ongoing analysis and review of brand performance, promotional programs and competitive information, category trends, and consumer preferences and behavior.