Digital Marketing Director
4 days ago
At OCBC Bank, we are committed to driving growth and penetration in Personal and Premier banking, Premier Private Client, Wealth, Digital Wealth, and Wealth Financing. We are seeking an experienced digital marketing professional to lead our consumer growth strategy.
The successful candidate will be responsible for driving the growth of our consumer business through the development and implementation of integrated marketing campaigns and programs. He/she will work closely with cross-functional teams to understand consumer insights and develop targeted marketing strategies.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive consumer growth and engagement.
- Lead the planning, implementation, and optimization of digital campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
- Conceptualize and implement cohesive multi-channel marketing strategies and tactics, including advertising/promotions, distribution channel management, and tactical plan development.
- Collaborate with Group Customer Analytics & Decisioning (GCAD) and Market Research teams to stay up-to-date with consumer trends and best practices.
- Analyze and report on key performance indicators (KPIs), identifying opportunities for growth and sharing results with senior stakeholders.
Qualifications:
- Proven experience (7+ years) in a digital marketing role, with a track record of successfully launching and implementing digital strategies.
- Strong leadership skills with the ability to inspire and motivate a team to achieve goals.
- In-depth knowledge and passion about digital marketing channels, tools, and technologies.
- Exceptional problem-solving abilities and analytical skills.
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