User Acquisition Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time

Campaign Manager - Supermom Business is seeking an experienced Marketing Campaign Coordinator to join their team.

Job Responsibilities

The ideal candidate will be responsible for developing and executing effective multi-channel marketing plans to deliver on B2C user acquisition & lead generation campaigns. This includes brief, project managing, and overseeing the quality of work from a team of paid ads specialists, CRM specialists, data processing specialists, copywriters and designers to deliver on campaigns.

The role requires the ability to source for suppliers/freelancers and onboard them as needed, forecast budget/CPL and timelines for campaigns, and monitor performance across multiple campaigns, adjusting resources, creatives, or channels as needed. The successful candidate will also be responsible for understanding target audiences' behaviours, analysing and segmenting existing base to improve user acquisition and cross-sell.

Other key responsibilities include finding ways to optimise campaigns and maximise margins, building long-term strategies for user acquisition while managing short-term fulfilment, and interacting directly with clients for day-to-day operations.

  • The ideal candidate will have a minimum 4 years' experience in user acquisition marketing, either with B2C brands or with agencies.
  • Prior experience with beauty treatment industry and/or mom & baby FMCG is a big plus.
  • Excellent time management and project management skills; able to multitask and handle multiple campaigns simultaneously.
  • Agile in solving a range of implementation or operational issues.
  • Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders.
  • Meticulous and detail-oriented.
  • Proficient in written and spoken English.


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