Marketing Strategist for SME Growth

2 weeks ago


Petaling Jaya, Selangor, Malaysia CTOS Full time

About Us: At CTOS Digital, we empower individuals and businesses with the confidence to make sound credit decisions. We're a key player in ASEAN's credit reporting landscape.

We're seeking a dynamic and results-driven individual to lead marketing campaigns that drive awareness, engagement, and lead generation for our SME-focused solutions.

This role involves developing and executing marketing initiatives, creating compelling content, managing key stakeholders, and orchestrating successful events.

The ideal candidate will have a strong background in digital marketing, project management, and cross-functional collaboration.

Key Responsibilities:
  1. Develop and implement integrated marketing strategies to promote our SME-focused solutions.
  2. Plan, execute, and optimize multi-channel marketing campaigns with a focus on digital touchpoints.
  3. Create compelling marketing materials, including brochures, digital ads, eDMs, presentations, and content for social media and websites.
  4. Analyze market trends, customer insights, and competitor activities to identify new opportunities and refine strategies.
  5. Collaborate with the Product and Commercial teams to support new product launches and marketing initiatives.
Content & Communications:
  1. Develop engaging and informative content tailored to SMEs, including articles, case studies, infographics, and thought leadership pieces.
  2. Work with the Digital Marketing team to formulate and execute social media strategies to enhance brand presence and drive engagement.
  3. Manage email marketing campaigns to nurture existing clients and prospects.
  4. Ensure consistency in messaging, tone, and branding across all communications.


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