KOL and Community Development Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Garena Remote Work Freelance Full time
Key Responsibilities

KOL & Community Manager - Contractor responsibilities include:

  • Planning and executing innovative campaigns with KOLs and strategic partners to enhance brand impact.
  • Tracking and analyzing KOL performance metrics to assess KPIs.
  • Managing KOLs in Malaysia through local online or offline activation.
  • Cultivating relationships with community champions, including micro-KOLs and community leaders.
  • Learning the community landscape – understanding social behavior, gaming behavior, and identifying community champions.
  • Building valuable connections with community champions and managing an end-to-end KOL grooming program.
  • Executing community activation across social platforms to grow community size and quality.
  • Conducting basic user research (FGD/IDI) on topics such as product feedback and campaign evaluation.

The ideal candidate should have a minimum of 1 year of work experience in KOL management and be a native Malaysian speaker with proficient English reading, writing, and communication skills.



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