KOL & Community Development Expert
7 days ago
We are looking for a skilled KOL & Community Manager to join our team in Kuala Lumpur. As part of our game operations team, you will be responsible for driving brand engagement and community growth.
About UsGarena is a leading online gaming company that strives to provide engaging experiences for gamers worldwide.
About the Role- Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts.
- Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights.
- Manage KOLs in Malaysia by having local online or offline activation, building and maintaining a comprehensive database of KOLs.
Your Key Responsibilities
- Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
- Learn our community landscape – understand their social behavior, understand their gaming behavior, and identify the community champions.
- Upon understanding our users' behavior and identifying the community champions, build valuable connections with them. Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community.
- Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments.
- Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks.
Requirements
- Minimum 1 year of work experience in KOL management.
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- A keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community.
- Ability to measure social media engagement for basic analysis.
- Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practices.
- Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
- Ability to independently execute projects with clear briefs and timelines.
- Authorized to work in Malaysia and willing to work fulltime in office.
- Daily user of TikTok with a good understanding of user behavior on this platform.
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