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Digital Marketing Specialist

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Luxury Careers Pte Ltd Full time

About Our Client:

Luxury Careers Pte Ltd is a renowned luxury fashion brand celebrated for its vibrant, playful designs and modern elegance, offering timeless collections that inspire individuality and joy. This role is perfect for someone passionate about luxury fashion and skilled in executing strategic marketing initiatives across digital and retail channels.

Key Responsibilities:

  1. Develop and implement digital media strategies across paid channels to drive brand awareness and customer engagement.
  2. Analyze and report on digital performance, recommending improvements for future campaigns.
  3. Manage local websites, ensuring timely updates of seasonal collections and maintaining a strong online presence.
  4. Plan and execute in-store promotions, activations, and events aligned with global strategies to drive sales performance.
  5. Collaborate with cross-functional teams to optimize retail and outlet marketing initiatives, ensuring seamless execution and maximum impact.
  6. Build partnerships with key stakeholders to drive store traffic and customer growth.
  7. Oversee customer database growth and manage marketing collateral, including loyalty programs and signage.

Qualification & Requirements:

  1. Minimum of 3-5 years in digital marketing, customer marketing, or a related role, preferably within the fashion or luxury retail industry.
  2. Strong understanding of digital marketing strategies, tools, and analytics, with a focus on driving business results.
  3. Experience in planning and executing retail activations and customer engagement initiatives, with a proven track record of success.
  4. Excellent project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
  5. Proficiency in website management and content updates, with a focus on maintaining a strong online presence.
  6. Knowledge of PR processes and sample management, with a focus on maintaining a positive brand image.

Perks you can enjoy:

  1. Hybrid Working Arrangement
  2. State of the art Employee Benefits (Medical, Dental, Staff Discount, Flexi-benefits)
  3. Be part of a team that values creativity, innovation, and playful sophistication.