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Digital Marketing Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
Job Overview
As a Digital Marketing Specialist, you will be responsible for driving integrated communications, strategies, and campaigns across all communication channels. Collaborate with internal stakeholders to conceptualize and execute campaign development from inception to full campaign launch.

About the Role
The successful candidate will possess a Bachelor's Degree in Marketing, Business Studies, or related field. With at least 5 years' experience in marketing communications, partnerships, and digital marketing, they will be able to effectively prioritize and manage time to address multiple responsibilities in a fast-paced environment.

Main Responsibilities
- Develop product positioning and messaging to set new products apart from others in the market
- Launch, manage, and execute campaign development from conceptualization to full campaign development across all communication channels
- Ensure the roll out of the Go-To-Market plan and ground presence

Requirements
- Bachelor's Degree in Marketing, Business Studies, or related field
- 5+ years' marketing communications, partnerships & digital marketing experience

We Are Looking For
A strong team player and fast-learner with creative skills to identify target audiences and devise campaigns that engage, inform, and motivate.