Digital Product Marketing Specialist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
Job Overview:

Touch 'n Go Group is seeking a highly skilled and experienced Digital Product Marketing Specialist to join our team. As a Digital Product Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business results. You will work closely with internal stakeholders to launch and manage campaigns across various digital communication channels such as email, SMS, app push marketing, and social media. Your key responsibilities include developing and implementing digital marketing strategies, building on product positioning and messaging, and collaborating with cross-functional teams to drive integrated communications.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies.
  • Collaborate with cross-functional teams to drive integrated communications.
  • Build on product positioning and messaging to differentiate new products in the market.
  • Launch and manage campaigns across multiple digital communication channels.


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