Global Client Relations Director

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time

Key Responsibilities

The successful candidate will have the following key responsibilities:

  • Campaign Strategy and Execution: Develop and execute local paid online acquisition efforts, including Facebook, Twitter, Instagram ads, search engine marketing (SEM), Google Display Network (GDN) and other Banner ads, and affiliates.
  • Data Analysis and Performance Tracking: Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Project Management and Workflow Setup: Manage day-to-day workflow and setup for projects and campaigns across platforms.
  • Performance Analysis and Adjustments: Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  • Client Service and Account Management: Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews.

Requirements

  • Qualifications: BA/BS or equivalent working experience.
  • Experience: 3 years' experience in digital marketing.
  • Skills: Strong experience with performance marketing and online acquisition tools and networks.


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