Digital Brand Manager for Beauty Industry
3 days ago
In the ever-evolving world of beauty, L'Oréal stands out as a leader in innovation and excellence. For over a century, we've been dedicated to bringing the best in cosmetics innovation to women and men around the globe. Our mission is to provide personalized experiences that meet the diverse needs and desires of our customers.
At L'Oréal, we're driven by six core values: Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence, and Responsibility. These values shape our approach to marketing and guide us in staying ahead of the curve in an ever-changing industry. With a focus on digital technologies and services, we're shaping the future of beauty and driving growth through data-driven insights and AI-powered personalization.
We're seeking a highly skilled Online Brand Manager to lead our integrated marketing initiatives and drive demand, awareness, and market share growth in the online space. The successful candidate will be responsible for collaborating with cross-functional teams to develop and execute campaigns that drive results and exceed business objectives.
The ideal candidate will have a proven track record in running marketing campaigns independently and influencing brand performance. They should have knowledge of the beauty industry landscape, trends, and competitors, as well as practical experience with MS Office and analytical skills. Strong communication and interpersonal skills are essential for this role, as is the ability to think creatively and develop innovative solutions.
About the Role:
- Develop and execute integrated marketing strategies to drive demand, awareness, and market share growth in the online space
- Collaborate with cross-functional teams to plan and deliver marketing campaigns that meet business objectives
- Identify opportunities to leverage consumer and shopper insights data to inform marketing decisions
- Understand e-shopper behavior, needs, and preferences to create seamless and personalized ecommerce experiences
- Champion the Online Brand Plan for platforms, including setting framework, strategy, and staging calendar for campaigns
- Construct content and marketing activation plans for e-retailers and pure players to influence retailers and gain synergies between brand digital activities and e-retailer strategies
- Participate in key retailer meetings to ensure smooth progress on trade plans and update the brand business unit in a timely manner
- Monitor and measure the success of events and activations, evaluating results against KPIs and updating budgets as needed
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