Brand Management Executive
2 days ago
We are seeking a dynamic and experienced Senior Brand Manager to join our team at BTI Executive Search. As a Senior Brand Manager, you will be responsible for leading the development and execution of strategic brand initiatives within the food category.
Job OverviewThis is an excellent opportunity for a seasoned brand management professional to take on a challenging role and contribute to the growth and success of our clients' businesses. If you have a passion for brand development, a strong understanding of consumer behavior, and excellent communication skills, we encourage you to apply.
Responsibilities and Requirements- Brand Strategy Development:
- Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
- Identify key growth opportunities through consumer insights, market research, and competitor analysis.
- Lead the development of innovative product positioning, pricing, and promotional strategies.
Key Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 5-7 years of experience in brand management, with a focus on food or FMCG categories.
- Proven track record of successfully developing and executing brand strategies that lead to market share growth.
- Strong understanding of consumer behavior, market research, and data-driven decision-making.
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Food Category Brand Strategist
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