Brand Growth Lead

2 days ago


Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time

We are seeking a highly motivated and experienced Senior Brand Manager to join our team at BTI Executive Search. As a Senior Brand Manager, you will be responsible for leading the development and execution of strategic brand initiatives within the food category.

Job Description

The ideal candidate will have a proven track record of developing and executing successful brand strategies that drive growth and profitability. You will work closely with cross-functional teams to develop and implement marketing campaigns that resonate with consumers and drive sales.

Responsibilities and Requirements
  1. Brand Strategy Development:
  • Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
  • Identify key growth opportunities through consumer insights, market research, and competitor analysis.
  • Lead the development of innovative product positioning, pricing, and promotional strategies.

Key Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
  • Minimum of 5-7 years of experience in brand management, with a focus on food or FMCG categories.
  • Proven track record of successfully developing and executing brand strategies that lead to market share growth.
  • Strong understanding of consumer behavior, market research, and data-driven decision-making.


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