Food Category Brand Strategist

2 days ago


Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time

At BTI Executive Search, we are seeking a highly skilled Senior Brand Manager to lead the development and execution of strategic brand initiatives within the food category. This position involves working with cross-functional teams to drive brand growth, increase market share, and enhance consumer engagement through impactful marketing strategies.

Key Responsibilities
  1. Brand Strategy Development:
  • Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
  • Identify key growth opportunities through consumer insights, market research, and competitor analysis.
  • Lead the development of innovative product positioning, pricing, and promotional strategies.

Brand Portfolio Management:

  1. Manage a portfolio of food brands, ensuring each brand maintains its distinct position in the market while driving overall growth.
  2. Drive long-term brand sustainability and profitability through effective portfolio optimization.

Marketing Campaigns and Execution:

  1. Lead the creation and execution of integrated marketing campaigns that resonate with consumers and drive sales.
  2. Oversee the development of marketing communications, including digital, print, and in-store materials.
  3. Manage product launches, ensuring alignment with brand strategy and seamless execution across all channels.

Cross-functional Collaboration:

  1. Work closely with the sales, R&D, supply chain, and finance teams to ensure the successful implementation of marketing strategies.
  2. Collaborate with regional teams to leverage best practices and share insights.

Performance Tracking and Reporting:

  1. Analyze brand performance metrics, consumer feedback, and sales data to measure the effectiveness of marketing initiatives.
  2. Provide regular reports and insights to senior leadership, highlighting key trends, opportunities, and challenges.


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