Food Category Brand Strategist
2 days ago
At BTI Executive Search, we are seeking a highly skilled Senior Brand Manager to lead the development and execution of strategic brand initiatives within the food category. This position involves working with cross-functional teams to drive brand growth, increase market share, and enhance consumer engagement through impactful marketing strategies.
Key Responsibilities- Brand Strategy Development:
- Develop and execute the overall brand strategy for the food category in alignment with company business objectives.
- Identify key growth opportunities through consumer insights, market research, and competitor analysis.
- Lead the development of innovative product positioning, pricing, and promotional strategies.
Brand Portfolio Management:
- Manage a portfolio of food brands, ensuring each brand maintains its distinct position in the market while driving overall growth.
- Drive long-term brand sustainability and profitability through effective portfolio optimization.
Marketing Campaigns and Execution:
- Lead the creation and execution of integrated marketing campaigns that resonate with consumers and drive sales.
- Oversee the development of marketing communications, including digital, print, and in-store materials.
- Manage product launches, ensuring alignment with brand strategy and seamless execution across all channels.
Cross-functional Collaboration:
- Work closely with the sales, R&D, supply chain, and finance teams to ensure the successful implementation of marketing strategies.
- Collaborate with regional teams to leverage best practices and share insights.
Performance Tracking and Reporting:
- Analyze brand performance metrics, consumer feedback, and sales data to measure the effectiveness of marketing initiatives.
- Provide regular reports and insights to senior leadership, highlighting key trends, opportunities, and challenges.
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