Beauty Category Strategist

3 days ago


Petaling Jaya, Selangor, Malaysia Avature Full time

At L'Oréal, we are driven by our passion for beauty and innovation. Our mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

Key Responsibilities
  • Develop, frame and drive local category strategies, aligning with global vision and fostering cross-functional plans.
  • Manage the assessment of categories/brand/shoppers white spaces and portfolio opportunities with zone/global.
  • Contribute to the design of 3 year plan by category for brands and channels.
  • Adapt and implement Category Activation plans to leverage category strategies in collaboration with Marketing.
  • Build yearly category strategy plan towards our local retailers.
  • Design and recommend Category Activation plans.
  • Support Sales teams to frame Category JBP implementation in collaboration with Marketing.
  • Build relationship of trust with top retailers by providing expertise on Retailers behavior and market trends and co-design with them activation strategies by category.
  • Adapt & communicate global best practices on category activation (e.g. winning marketing budget allocation).
  • Define and share best practices on Sales activation: assortment, animation calendar, etc


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