Marketing Director

7 days ago


Petaling Jaya, Selangor, Malaysia Avature Full time

L'Oréal is a global leader in the beauty industry, dedicated to creating innovative products that meet the diverse needs of our customers. As the Group Product Manager - Makeup, you will be part of a dynamic team that drives growth and innovation.

Your primary responsibility will be to develop a strategic plan for the makeup category, aligning with the international brand positioning and country priorities. You will also analyze consumer and market insights to inform product development and marketing strategies.

Key Responsibilities:

  • Develop a comprehensive marketing strategy for the makeup category.
  • Define the 3-year marketing plan and monitor the portfolio.
  • Collect and analyze consumer and market insights to inform product development and marketing strategies.
  • Implement new launches and marketing mix strategies to build engaging consumer brand experiences.
  • Collaborate with cross-functional teams to develop a comprehensive business strategy.
  • Manage local adaptation of communication materials.
  • Provide recommendations to management based on expertise of the consumer, market, and competitors.
  • Oversee PPP budget and sales forecast for the category.
  • Lead a strong team of marketing professionals.

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