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Consumer Insights Strategist

1 week ago

Petaling Jaya, Selangor, Malaysia NielsenIQ Full time
Core Responsibilities
  • Own overall Country Practice revenue and cost OP, driving long-term profitable growth.
  • Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.
  • Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.
  • Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.
  • Build valuable routines across the team to keep high engagement levels and collaboration across teams.
  • Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals.
  • Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends.
  • Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid/long-term product roadmaps.
  • Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy/positioning vs competition and enable internal profit targets.
  • Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.