Digital Media Specialist Kuala Lumpur

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia INTERNATIONAL PEOPLE SOLUTIONS Full time
Job Description Overview
  • We are seeking a skilled media buyer to join our team at INTERNATIONAL PEOPLE SOLUTIONS based in Kuala Lumpur. The ideal candidate will have 1+ years of experience in Google media buying and a solid understanding of direct response marketing.

This role requires strong analytical skills, attention to detail, and excellent communication abilities. As a media buyer, you will be responsible for partnering with global campaign managers to optimize campaigns, tracking product performance, and reconciling campaign delivery.

Key Responsibilities:
  • Campaign Optimization: Partner with global campaign managers to optimize campaign performance and ensure optimal return on investment.
  • Performance Tracking: Monitor and analyze product performance to identify areas for improvement and implement data-driven decisions.
  • Campaign Reconciliation: Reconcile campaign delivery to ensure accuracy and quality control.
  • Troubleshooting: Identify and troubleshoot ad issues to minimize downtime and maintain campaign momentum.
  • A/B Testing: Develop and execute A/B testing strategies to enhance campaign effectiveness and improve results.
  • Vendor Management: Manage vendor relationships to ensure seamless collaboration and high-quality services.
  • Mobile Media Buying Opportunities: Identify and capitalize on mobile media buying opportunities to expand reach and engagement.
  • Campaign Profitability: Optimize campaign profitability by analyzing performance data and implementing strategic adjustments.
  • Budget Management: Effectively manage large budgets to maximize returns while maintaining fiscal responsibility.
  • Strategic Planning: Collaborate with cross-functional teams to develop and execute comprehensive strategic plans that drive business growth.


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