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CRM Ecommerce Business Manager

1 week ago

Petaling Jaya, Selangor, Malaysia PUMA Group Full time

PUMA Group is seeking a skilled and motivated CRM Ecommerce Business Manager to join our team. In this role, you'll be responsible for managing Customer Relationship Management duties supporting the PUMA Ecommerce Business. This includes designing and executing personalized email marketing campaigns using CRM data, segmenting customers based on preferences and behaviors, and analyzing CRM data to identify trends and opportunities.

You'll work closely with cross-functional teams to develop integrated marketing campaigns that align with product launches or sales goals. This role requires strong analytical and problem-solving skills, as well as excellent communication and project management skills. If you're passionate about innovation and customer-centricity, we'd love to hear from you.

Responsibilities:
  1. Marketing Campaigns: Design and execute personalized email marketing campaigns using CRM data to segment customers based on their preferences, behaviors, and purchase history. Track campaign performance through open rates, click-through rates, and conversions.
  2. Data-Driven Decision Making: Regularly analyze CRM data to identify trends, opportunities, and areas for improvement in customer interactions and marketing efforts. Provide detailed reports to stakeholders on customer behavior and campaign effectiveness.
  3. Customer Segmentation: Utilize CRM tools to segment customers into distinct groups based on demographics, purchase behavior, and interaction history. Tailor marketing strategies and campaigns to meet the specific needs of each segment.
  4. Collaboration and Automation: Automation campaign execution and management, ensuring that programs are running for customer onboarding and retention. Cross-functional collaboration with internal teams to develop integrated marketing campaigns that align with product launches or sales goals.