Epson Singapore Content Creator
3 days ago
The Regional Digital Marketing Strategist will be responsible for developing and executing regional digital marketing strategies and social media campaigns in the Southeast Asia region.
Key Responsibilities:
- Develop and execute social media strategies and content creation for new product launches with the social media agency and regional business units.
- Implement social media amplification and affiliate marketing as part of integrated marketing campaigns.
- Collaborate with internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement, and drive sales conversion.
- Review and edit contents for Meta, TikTok, and LinkedIn platforms, as well as executive profiles and the Epson Singapore page on LinkedIn.
- Manage influencer marketing campaigns and support media/influencer engagement events.
- Able to travel (monthly basis) to Singapore to oversee video content creation at the regional office or events.
- Provide social media analysis in monthly reports.
- Support regional stakeholders on reporting requirements.
- Manage vendors to ensure expenses are kept within approved budgets and deliverables adhere to communication guidelines and given timelines.
Requirements:
- Degree in Marketing, Media, and Communications, or related fields.
- A minimum 3 years' experience in social media and/or content marketing.
- Experience in social media content marketing, executing social advertising, managing social media communities, and influencer campaigns.
- Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions.
- Strong agency management skills.
- Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc.) and other digital channels.
- Excellent command of written and spoken English to edit copy.
- Must have a sense of cultural fluency to work effectively with teams across the region.
- Work effectively in a team and manage various stakeholders.
- Solid project management experience in managing multiple projects to meet tight deadlines.
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