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Marketing Associate for Southeast Asia

1 week ago

Subang Jaya, Selangor, Malaysia Epson Singapore Full time
About the Position

We are seeking a highly skilled Regional Social Media Specialist to join our team at Epson Singapore. As a key member of our marketing department, you will be responsible for executing regional strategies and social media campaigns in the Southeast Asia region.

Key Responsibilities:

  • Develop and execute social media strategies and content creation for new product launches with the social media agency and regional business units.
  • Implement social media amplification and affiliate marketing as part of integrated marketing campaigns.
  • Collaborate with internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement, and drive sales conversion.
  • Review and edit contents for Meta, TikTok, and LinkedIn platforms, as well as executive profiles and the Epson Singapore page on LinkedIn.
  • Manage influencer marketing campaigns and support media/influencer engagement events.
  • Able to travel (monthly basis) to Singapore to oversee video content creation at the regional office or events.
  • Provide social media analysis in monthly reports.
  • Support regional stakeholders on reporting requirements.
  • Manage vendors to ensure expenses are kept within approved budgets and deliverables adhere to communication guidelines and given timelines.

Requirements:

  • Degree in Marketing, Media, and Communications, or related fields.
  • A minimum 3 years' experience in social media and/or content marketing.
  • Experience in social media content marketing, executing social advertising, managing social media communities, and influencer campaigns.
  • Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions.
  • Strong agency management skills.
  • Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc.) and other digital channels.
  • Excellent command of written and spoken English to edit copy.
  • Must have a sense of cultural fluency to work effectively with teams across the region.
  • Work effectively in a team and manage various stakeholders.
  • Solid project management experience in managing multiple projects to meet tight deadlines.