Head of Social Media Strategy

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time
Job Summary

The Head of Social Media Strategy role at OCBC Bank involves leading the development and execution of a comprehensive social media strategy plan that aligns with the bank's overall communications and marketing goals.

Key Responsibilities:

  • Develop a social media strategy that increases brand awareness, customer engagement, and drives sales growth.
  • Manage the bank's social media platforms, ensuring consistent branding and messaging.
  • Collaborate with departments across the organisation to ensure consumer engagement and grow social media metrics.
  • Evaluate new and emerging social media platforms, making recommendations for establishment or non-establishment of channels.

Qualifications:

  • Creative, analytical, and well-informed about the latest social media trends and policies.
  • Strong command of English, with a solid understanding of Bahasa Malaysia.
  • Able to build and manage a team.
  • Strong interpersonal skills and able to work confidently across divisions.


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