Senior Business Development Manager

2 weeks ago


Butterworth, Penang, Malaysia Unilever Full time
Job Overview

The Assistant Key Account Manager – Hybrid plays a pivotal role in driving sales growth and market share for our company. This position ensures the effective execution of sales strategies across various channels, including Foodservice HORECA and Trade.


Main Responsibilities
  • Develop and maintain strong relationships with key accounts in the HORECA sector, executing culinary-driven solution selling to increase outlet reach, SKU penetration, and usage.
  • Identify and capitalize on new business opportunities within the channel, collaborating with the culinary team to create tailored solutions for operators.
  • In the General Trade and Cash and Carry Channel, execute the four trade priorities: distribution, pricing, shelving, and merchandising, monitoring and analyzing sales performance to identify areas for improvement.

Essential Qualifications
  • Relevant experience in field sales/key account management, preferably with FMCG and/or Food Service background.
  • Good understanding of the Malaysia Food Service industry, with a passion for growth and leadership to drive outstanding results.


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