Trade Marketing Executive Lead
2 weeks ago
We are seeking an experienced Trade Marketing Manager to lead our trade marketing efforts at ZUS Coffee. This is a unique opportunity to join a dynamic team and contribute to driving business growth through innovative trade marketing strategies.
Job Description:- Develop and implement trade marketing plans that support business objectives.
- Collaborate with cross-functional teams to ensure alignment and consistency across all marketing initiatives.
- Analyze market trends, competitive activity, and consumer insights to inform trade marketing strategies.
- Build strong relationships with key retail partners and wholesalers to understand their needs and design effective programs that enhance the product's visibility and sales.
- Lead the development of in-store activations, including point-of-sale (POS) materials, product displays, and promotional campaigns.
- Plan and execute effective trade promotions and activations to ensure successful product launches and seasonal campaigns.
- Monitor the execution of trade activities and assess their effectiveness in driving sales, adjusting as necessary.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-7 years of experience in trade marketing, preferably within the FMCG industry.
- Proven track record of successful trade programs and promotions.
- Employee Discount: Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
- Employee Perk Programmes: Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
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