Product Innovator

4 days ago


Petaling Jaya, Selangor, Malaysia TIME's group Full time
About Our Company

At TIME's group, we are passionate about delivering high-quality products and services that exceed customer expectations.

Job Summary

The Brand Executive will be responsible for executing Purina Petcare Malaysia's brand, delighting target consumers, and generating strong brand building results. This role requires a strong understanding of marketing principles, consumer behavior, and brand management.

Key Responsibilities
  • Develops and updates consumer portrait, engagement funnel, and basket optimization for her/his brand.
  • Activates Brand Essence through innovative marketing strategies.
  • Manages packaging, services, and CSV related to her/his brand, ensuring alignment with business objectives.
  • Contributes to category strategy, defines desired relative price, provides recommendations for pricing and promotional strategies, proposes SKUs for key channels and customers.
  • Ensures consumer centricity, applies innovation levers, contributes to the innovation pipeline, and maintains vibrancy via relevant renovation for his/her brands.

Requirements

  • Minimum 3 years' experience in marketing or 2 years in other functions ideally at Nestlé or equivalent FMCG companies.
  • Experience working in cross-functional teams.
  • Stakeholder management skills and solution-oriented approaches.
  • Education: University Degree in Business, Sales, or Marketing (or equivalent).


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