Senior Marketing Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia intrepid Full time

About Us

Intrepid is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services, and advanced Market Intelligence, all powered by state-of-the-art in-house Technology.

We have a strong presence in all 6 SEA countries, offering our client base of leading international brands a wide range of services across all key marketplaces and social platforms. Our team has extensive expertise and knowledge of the ecommerce landscape, enabling us to provide our clients with tailored solutions to meet their unique needs.

The Role

We are looking for a highly skilled and experienced Senior Performance Marketing Executive to join our team in Malaysia. As a member of our team, you will play a critical role in driving our marketing services forward and contributing to the overall success of Intrepid.

Your Responsibilities Will Include:

  • Developing and implementing marketing strategies that align with our clients' objectives and help them seize the full potential of ecommerce-driven digital marketing.
  • Managing best-in-class digital marketing and executing campaigns that drive key KPI metrics across ecomm marketplaces, SEM (Google Shopping), and social media (Collaborative/CPAS).
  • Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces, SEM (Google Shopping), and social media (Collaborative/CPAS).
  • Working closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting.
  • Manage revenue delivery and budget spend, including daily optimization and providing real-time targeting recommendations.
  • Create A/B testing frameworks and implementation to ensure consistent growth.
  • Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights.

Requirements

  • Bachelor's degree in Marketing, Media, Business or any related fields.
  • 2+ years (digital) marketing / ecommerce marketing experience, either working with ecommerce platforms, or a marketing role in a media agency / ecommerce enabler / distributor.
  • Extensive knowledge of Google Ads OR ecommerce Marketplace Search Ads essential (i.e. Lazada, Shopee).
  • Experience in Facebook and Tik Tok Ads a plus.
  • Experienced in media planning, setting and managing budgets, optimizing ad performance, and negotiating with 3rd parties.
  • Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager)).
  • Strong understanding of major advertising success metrics.
  • Familiar with measurement platforms like Google Analytics and Google Marketing Platform.
  • Strong analytical skills with excellent sense of data and numbers.
  • Able to quickly adapt and thrive in a fast-paced start-up and ecommerce environment.
  • Fluent in English.
  • Digital Marketing Certification on Meta (Facebook) and Google Ads and ecommerce, e.g. Shopee and Lazada, Marketing Solutions background are a plus.

What We Offer

  • Competitive compensation package.
  • Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
  • Ample opportunity for personal and professional development, both on the job and through regular training made available on our proprietary learning platform.
  • You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian ecommerce ecosystem.

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