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Business Development Specialist

2 weeks ago

Bayan Lepas, Penang, Malaysia Mindteck Full time
Job Description

The ideal candidate will have a strong background in marketing operations, with a proven track record of developing and executing successful demand generation campaigns. A solid understanding of B2B software marketing principles, including target market analysis, buyer persona development, and demand/revenue waterfall management, is essential.

Key Responsibilities
  1. Develop and execute outbound marketing strategies to drive lead generation and conversion.
  2. Lead account-based marketing (ABM) initiatives and other customer-focused marketing efforts.
  3. Manage vendor relationships, ensuring seamless execution of local marketing activities.
  4. Oversee large projects, collaborating with multiple stakeholders to ensure successful outcomes.
  5. Stay current on B2B marketing trends and best practices.
Requirements
  1. Bachelor's degree in a relevant field.
  2. Minimum 2 years of experience in marketing operations, preferably in the B2B software industry.