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Data Driven Marketing Expert

2 weeks ago

Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

Nestlé SA is a global leader in the food and beverage industry. We are seeking a skilled Data Driven Marketing Expert to join our team.

About Us

At Nestlé SA, we believe that every person deserves access to nutritious food and beverages. We strive to make a positive impact on society while driving business growth.

Job Description

We are looking for a highly motivated individual to analyze and interpret data to drive business growth. The ideal candidate will have a strong understanding of CRM strategies and be able to collaborate with various teams to achieve business objectives.

Duties and Responsibilities

  • Develop and implement CRM plans to foster strong relationships with consumers.
  • Responsible for managing digital channels, including Paid (SEM) and Owned (Website, SEO, and CRM) channels.
  • Collaborate with brand marketing to lead consumer segmentation and develop tailored marketing messages.
  • Partner with external agencies to develop and evaluate partnerships.
  • Oversee SEM & SEO strategy & execution plan to maximize ROI.

Requirements

  • 3 - 5 years' experience in direct marketing environment.
  • Strong analytical, technical, and mathematical abilities.
  • Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker.