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Brand Ambassador Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tycheverse Management Services Full time

About Tycheverse Management Services

We are a leading BPO company delivering a range of services, from data analysis and customer service to digital marketing and beyond. Our mission is to provide exceptional support and drive growth for our clients through innovative solutions and technology-driven strategies.

Influencer Marketing Role

You will play a crucial role in identifying, negotiating, and managing collaborations with Key Opinion Leaders (KOLs) to boost brand visibility and market reach. This involves researching and selecting the right influencers, managing relationships, negotiating contracts, and overseeing campaign performance.

Key Responsibilities:

  • KOL Sourcing: Identify and research relevant KOLs and influencers who align with the brand and campaign objectives.
  • Contract Management: Handle negotiations and agreements with influencers, ensuring fair and strategic partnerships.
  • Campaign Execution: Plan and execute influencer marketing campaigns across various platforms, ensuring timely delivery of assets and campaign materials.
  • Performance Monitoring: Track and analyze KOL campaign performance using key metrics (engagement rates, conversions, ROI), and provide actionable insights for improvement.
  • Relationship Building: Establish and maintain strong, long-term relationships with KOLs, ensuring mutual growth and collaboration.
  • Industry Trends: Stay informed on industry trends, KOL marketing strategies, and emerging platforms to optimize campaign outcomes.
  • ROI Optimization: Oversee and manage budgets for influencer collaborations, ensuring cost-effectiveness and high ROI.
  • Brand Consistency: Ensure that all KOL partnerships reflect the brand's values, tone, and strategic goals.

Requirements:

  • Experience: Minimum 3 years of experience in influencer marketing or managing KOL relationships, preferably with internet/application/gaming industry experience.
  • Negotiation Skills: Strong skills in negotiating and structuring agreements with influencers.
  • Analytical Skills: Ability to track and analyze influencer performance metrics and campaign outcomes.
  • Communication: Excellent verbal and written communication skills for managing relationships with external partners.
  • Project Management: Strong organizational and time-management skills to manage multiple campaigns simultaneously.
  • Education: Bachelor's degree OR Diploma in Marketing, Communications, Public Relations, or a related field.