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Global Digital Planning Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicisgroupe Full time
Bridging the Gap between Business and Technology

This role requires a unique ability to bridge the gap between business and technology, driving digital transformation and innovation that meets the evolving needs of our clients.

  • Develop and execute a comprehensive digital roadmap across key areas, including social media, online video, display, search, performance marketing, and digital partnerships.
  • Create innovative digital media solutions that combine strategy, creativity, and technological expertise to achieve business objectives.

Key Responsibilities:

  • Act as a catalyst for digital innovation, fostering a culture of collaboration between planning, social/content, tech/creative, and performance media teams.
  • Drive overall digital excellence by providing expert guidance on digital planning and execution, including content planning, online advertising, social media, SEM, mobile, CRM, and other digital communication platforms.

Requirements:

  • 4 years' experience in client-facing consultative roles, preferably in media or consulting disciplines.
  • Digital media/digital marketing experience, with proficiency in platforms/tools like Facebook Ads Manager, Google Adwords, DV360/Programmatic Buying, Twitter, TikTok.
  • Progressive levels of responsibility, business acumen in marketing and communications, team management.