Marketing Strategist for Vision Care
5 days ago
**Job Overview:**
We are seeking a highly skilled Marketing Strategist to join our team at Hoya Vision Care.
About the Role:
- Develop and execute comprehensive marketing plans for multiple brands and product ranges.
- Ensure brand consistency across all marketing materials, campaigns, and communications.
- Manage marketing-related administrative tasks, including vendor coordination.
Digital Marketing & Social Media:
- Develop and execute content strategies for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Plan and execute paid digital advertising campaigns to drive brand awareness and engagement.
- Manage content calendars, monitor and analyze social media performance, providing data-driven insights for improvement.
- Engage with audiences, respond to inquiries, and manage online brand reputation.
Requirements:
- Degree in Marketing, Business, Communications, Digital Media, or related fields.
- Minimum 3-5 years of experience in branding, digital marketing, social media management and marketing roles.
Preferred Qualifications:
- Strong understanding of branding, marketing strategies, and execution.
- Experience in managing agencies and marketing vendors.
- Knowledge of both online (social media, digital marketing) and offline (events, activations) marketing.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint), graphic design and digital marketing tools.
- Familiarity with digital analytics tools (Google Analytics, Meta Business Suite, etc.).
- Understanding of branding principles and customer engagement strategies.
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