Marketing Insights Lead

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia FedEx Group Full time

The Marketing Insights Lead is responsible for developing and executing marketing strategies that drive business growth. Key responsibilities include conducting market research, supporting strategic planning, analyzing customer data, and leading go-to-market activities.

Key Skills and Qualifications:
  1. Market Research: Develop and execute market research to understand customer needs and preferences.
  2. Strategic Planning: Collaborate with cross-functional teams to develop and implement marketing strategies aligned with business objectives.
  3. Data Analysis: Utilize advanced analytics tools to extract insights from customer data and inform marketing decisions.
  4. Leadership: Drive the development and execution of go-to-market plans to grow market share.
Requirements:
  1. Education: Bachelor's degree in Marketing or a related field.
  2. Experience:
    1. Standard: Three (3) years of work experience in Finance, marketing or similar quantitative business analysis.
    2. Senior: Five (5) years of work experience in Finance, marketing or similar quantitative business analysis.
  3. Skills and Qualifications:
    1. Strong analytical abilities, innovative thinking, and proficiency in data storytelling.
    2. Advanced knowledge of marketing theories and techniques, spreadsheets, and database applications.
    3. Ability to project manage independently and handle large datasets.


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