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Digital Marketing Specialist

1 week ago

Petaling Jaya, Selangor, Malaysia Mossery Full time

About Mossery

We are a dynamic and innovative stationery company passionate about building a strong community. As a digital marketing executive, you will play a key role in driving our e-commerce growth and enhancing customer engagement.

Key Responsibilities

  • Maintain accurate product listings, pricing, and inventory to ensure seamless online shopping experiences for customers.
  • Analyze website traffic, usability, and conversion rates using SEO and analytics to inform marketing strategies.
  • Develop and execute multi-channel campaigns across Google Ads, Meta, email marketing, and other platforms to increase brand awareness and customer engagement.
  • Collaborate with designers and copywriters to create high-quality marketing materials and digital content that resonates with our target audience.
  • Track marketing and e-commerce performance, providing actionable insights to optimize strategies and drive business growth.
  • Manage customer inquiries, reviews, and feedback to foster a positive brand reputation and loyalty.
  • Pursue opportunities to partner with influencers and expand market reach through strategic collaborations.
  • Stay up-to-date with the latest e-commerce and digital marketing trends to drive innovation and improvement.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 2 years of experience in digital marketing and branding, preferably in the retail or e-commerce industry.
  • Strong knowledge of social media platforms and their advertising capabilities.
  • Experience with email marketing platforms such as Mailchimp or Klaviyo.
  • Proficiency in Google Analytics and other analytics tools to measure campaign performance.
  • Excellent written and verbal communication skills.
  • A creative thinker with strong attention to detail.
  • Ability to work independently and collaboratively as part of a team.