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AdTech Marketplace Growth Lead

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time

Job Title: AdTech Marketplace Growth Lead

About the Position:

Moving Walls Group is seeking a seasoned professional to lead the growth and engagement of our AdTech Marketplace. As an AdTech Marketplace Growth Lead, you will be responsible for driving business outcomes through strategic initiatives.

Main Responsibilities:

  • Growth Strategy: Develop and implement growth strategies to achieve sales and pipeline goals.
  • Marketplace Enhancement: Enhance user experience, onboard media partners, and optimize processes for leads and conversions.
  • Digital Marketing: Create SEO-optimized content, execute inbound campaigns, and design digital marketing initiatives to engage target clients.
  • Project Management: Coordinate with marketing specialists and track performance metrics for continuous improvement.

KPIs:

  • Lead generation, engagement metrics, and campaign performance (ROI, CTR, and conversion rates).

Requirements:

  • Experience: 5+ years in marketplace management or B2B marketing with proven growth strategies.
  • Skills: Expertise in CRM (e.g., Zoho, Salesforce), analytics (e.g., Google Analytics, SEMrush), and content tools (WordPress, Canva).
  • Certifications: HubSpot Inbound Marketing, GAIQ, Programmatic Advertising Fundamentals (preferred).