Global Expansion Strategist

1 day ago


Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time
About the Role

We are seeking a highly skilled Global Expansion Strategist to join our team. As a key member of our marketing department, you will play a critical role in driving our global growth and expansion efforts.

You will be responsible for developing and executing marketing strategies to drive inbound sales and expand market presence. Fluency in Japanese is a requirement to effectively engage with local stakeholders and audiences.

Main Responsibilities:

  • Inbound Sales Support: Design and execute marketing strategies to drive global inbound leads for the Japanese market. Collaborate with sales teams to create targeted campaigns that cater to specific market segments. Utilize CRM tools to track, analyze, and optimize lead generation performance.
  • Content Creation & Management: Develop compelling marketing materials, including case studies, white papers, presentations, and email campaigns. Create and manage content updates across digital platforms, such as websites, social media, and email newsletters, ensuring alignment with Mastrum's brand messaging.
  • Market Expansion Support & Performance Analysis: Conduct market research to identify growth opportunities and support entry into new regions. Plan and execute campaigns tailored to specific geographies, ICPs, and industry verticals. Monitor campaign performance metrics (e.g., CTR, conversion rates) and prepare actionable reports for stakeholders.
  • Event and Partnership Coordination: Plan and manage events, webinars, and co-marketing initiatives to boost brand visibility and lead generation. Support the development and execution of client and partner engagements, including CMO breakfasts, DSP days, and networking events. Coordinate partnerships with industry stakeholders to amplify Mastrum's reach.
  • Lead Generation: Generate a specified number of marketing-qualified leads (MQLs) per quarter. Maintain or improve conversion rates from lead to customer.
  • Event and Campaign Success: Execute at least two high-impact events or campaigns per quarter. Achieve measurable increases in brand visibility and engagement metrics.
  • Content Impact: Publish a defined number of case studies, white papers, and campaign reports quarterly. Meet engagement targets for content downloads, clicks, and shares.
  • Market Expansion: Identify and penetrate at least one new market or industry vertical within the first year. Support the launch of localized campaigns in new geographies.
  • Performance Reporting: Deliver actionable insights and recommendations to refine marketing strategies based on campaign performance data.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5 years of experience in marketing or sales support, ideally within the tech or SaaS industry.
  • Proven ability to manage marketing campaigns and support sales initiatives.


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