Strategic Marketing Director

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia the Hive Full time

The Hive is a dynamic collective of workspace brands that inspire meaningful connections. Our diverse portfolio includes The Hive, Common Ground, and The Cluster, each offering unique experiences for professionals.

A Day in the Life

We're seeking an experienced Head of Marketing and Communications to drive our group marketing initiatives across various channels. This includes branding, social media, performance marketing campaigns, public relations, and creative projects.

In this role, you'll lead a talented team dedicated to innovation and growth. Your strong marketing leadership skills will help us enhance brand recognition and business performance.

This is an exceptional opportunity to serve as a key partner and senior leader within a rapidly growing industry.

Key Responsibilities
  • Oversight of performance marketing budgets to ensure maximum impact and consistent lead generation results across all markets.
  • Collaboration with the Performance Marketing Lead, Marketing Manager, and Country Managers to strategize and execute campaigns that drive lead generation.
  • Analysis of Google Analytics, sales pipelines, and lead generation metrics to adjust strategies for optimal outcomes.
  • Overseeing all SEO and SEM initiatives across the group to enhance visibility and engagement.
Brand and Communications
  • Leadership of branding and communications initiatives across multiple brands, both internally and externally.
  • Cultivation of strong brand voices within our portfolio, consistently seeking innovative approaches to enhance brand perception.
  • Identification of new market segments and opportunities to expand market share, leveraging insights to drive strategic initiatives.
  • Management of relationships with external PR agencies to maximize brand exposure in key markets while ensuring alignment with company objectives.
Business Growth and Expansion
  • Acting as an ambassador for the company and industry across multiple platforms.
  • Monitoring industry trends and competitor activities to ensure our brands remain at the forefront of the market, leveraging insights to inform strategic decisions.
  • Collaboration with Operations and Real Estate leaders to develop marketing strategies for new openings and landlord partnerships.
  • Promotion of a culture of innovation within the marketing team, encouraging experimentation with new tactics and channels to stay ahead of market demands and consumer preferences.


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