Strategic Marketing Director for Bancassurance
2 days ago
RHB Banking Group is looking for a strategic Marketing Director for Bancassurance to lead our bancassurance marketing efforts.
About the Role:- Key Responsibilities:
- Lead the creation and execution of marketing strategies for bancassurance products, targeting corporate clients and key stakeholders.
- Oversee brand management and positioning of bancassurance products, ensuring alignment with corporate goals and customer needs.
- Collaborate with business partners to identify joint marketing opportunities that drive mutual success.
- Design and implement integrated marketing campaigns to increase sales among corporate clients.
- Support sales teams by generating qualified leads through targeted marketing efforts.
- Conduct market research to identify industry trends, customer behavior, competitor activities, and new opportunities.
Requirements:
- Bachelor's degree in Marketing, Business, Finance, or a related field.
- Proven experience (5+ years) in marketing, with a focus on corporate or B2B marketing within the financial services, bancassurance, or insurance sectors.
- Strong understanding of bancassurance products, financial services, and the corporate banking landscape.
- Exceptional communication skills and ability to create persuasive marketing content.
- Strong analytical skills to track, measure, and report on campaign performance.
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