Strategic Marketing Director for Bancassurance

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia RHB Banking Group Full time

RHB Banking Group is looking for a strategic Marketing Director for Bancassurance to lead our bancassurance marketing efforts.

About the Role:
  • Key Responsibilities:
  • Lead the creation and execution of marketing strategies for bancassurance products, targeting corporate clients and key stakeholders.
  • Oversee brand management and positioning of bancassurance products, ensuring alignment with corporate goals and customer needs.
  • Collaborate with business partners to identify joint marketing opportunities that drive mutual success.
  • Design and implement integrated marketing campaigns to increase sales among corporate clients.
  • Support sales teams by generating qualified leads through targeted marketing efforts.
  • Conduct market research to identify industry trends, customer behavior, competitor activities, and new opportunities.

Requirements:

  • Bachelor's degree in Marketing, Business, Finance, or a related field.
  • Proven experience (5+ years) in marketing, with a focus on corporate or B2B marketing within the financial services, bancassurance, or insurance sectors.
  • Strong understanding of bancassurance products, financial services, and the corporate banking landscape.
  • Exceptional communication skills and ability to create persuasive marketing content.
  • Strong analytical skills to track, measure, and report on campaign performance.


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