Bio-Analytics Marketing Professional
3 days ago
We are seeking a highly skilled Bio-Analytics Marketing Professional to join our dynamic team in APAC. As a key member of our LPS Marketing Team, you will be responsible for developing and executing comprehensive marketing strategies that drive demand generation across social media, paid ads, and content marketing.
Campaign Management:
- Develop and execute campaign strategies that align with our business objectives.
- Achieve campaign objectives, KPIs, and timelines through effective project management and collaboration with cross-functional teams.
- Monitor and optimize campaign performance using data-driven insights and A/B testing.
- Collaborate with creative minds to develop messaging and deliver assets on time.
KOL Collaborations:
- Partner with influential Key Opinion Leaders (KOLs) to create authentic content that resonates with our target audience.
- Leverage influencer marketing to amplify our brand's voice and reach new heights.
Events and Webinars:
- Organize engaging virtual or in-person launch events, webinars, and workshops to showcase our products and connect with potential customers.
- Represent Sartorius at local trade shows and industry events, increasing visibility and networking opportunities.
Performance Analytics and Reporting:
- Track and analyze campaign performance metrics, providing actionable recommendations for improvement.
- Generate post-campaign reports highlighting ROI, successes, and areas for growth.
- Stay ahead of the curve by driving innovation in campaign strategies and staying up-to-date with industry trends.
Qualifications/Skills:
- Bachelor's degree in Marketing, Business Administration, Science, or a related field.
- At least 5 years of experience in marketing operations, campaign management, or a similar role.
- Proficiency with marketing tools and platforms like Salesforce, Marketo, Asana, Google Analytics, and Tableau.
- Savvy with video content creation/editing software (Adobe Premier Pro preferred).
- Knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing.
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