Data-Driven Growth Specialist
4 days ago
AIA Hong Kong and Macau is seeking a Data-Driven Growth Specialist to join our team. As a key member of our marketing, distribution & partnership team, you will play a vital role in advancing our movement towards creating a healthier, more sustainable future for everyone. This involves finding new ways to better people's lives, communities, and environments.
The key responsibilities of this role include leveraging business analytics to drive strategy, enhance business efficiency, optimize campaign planning, and collaborate with the marketing team to deliver innovative and meaningful performance improvements. You will also work alongside/being part of Tribe, brand and change managers to manage, create, and optimize materials for AIA+ app adoption and utilization.
In terms of skills and qualifications, we are looking for individuals with at least 6-10 years within Performance Marketing, including but not limited to Paid Search & Paid Social. Experience applying the DoubleClick stack, Adobe & Google Analytics is essential, as well as analytical and strategic thinking. Competency with figures and simple calculations - including pivot tables, charts and formulate - is also required. Good on the tools and platforms: Google Analytics, Adobe Analytics, Excel, MS Word, PowerPoint and Outlook is a must.
Additional certifications across Google/Facebook/PMP and Etc. are plus points. As a leader in this field, you will have the opportunity to build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
Main Responsibilities:- Data Collection: Collect and manage large sets of data from various sources, ensuring data integrity and accuracy.
- Report Preparation: Prepare comprehensive reports on AIA+ app feature adoption, customer behavior, and campaign performance.
- Performance Metrics: Develop and track key performance indicators (critical metrics) to measure the effectiveness of campaigns and app features.
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