Content Designer Information Architect Specialist

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Standard Chartered Life and Careers Full time

About the Role

We are seeking a highly skilled Content Designer / Information Architect to join our team. As part of the Client Experience, Insights and Development (CXID) team, you will work on various types of content, menus and information structures to ensure a strong user experience.

You will collaborate with product teams and UX designers to bring consistency, clarity and conciseness to the user interfaces of our internal and external platforms. You'll apply your knowledge of how information can be best structured and categorised to improve UI navigation and overall user experience while providing guidance on improving existing menus and flows.

About Standard Chartered Life and Careers

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other.

Main Responsibilities
  • Illustrating existing and new UI flows and menu structures using wireframes or equivalent.
  • Working closely with UX designers and product owners to gather business and technical requirements in relationship to content design, including structure and hierarchy of information.
  • Delivering work that is client-centric and user-centric.
  • Providing content design recommendations to the team based on information obtained through content inventories, current-state analysis, content audits, competitive assessments, user testing, and website metrics.
  • Gleaning content requirements for an organisation through analysis, content inventories and audits, current-state assessments and stakeholder analysis; and, forming gaps and issues analysis for future-state recommendations.
  • Understanding the role of content, not only within user interfaces, but also other types of content that support the end-to-end user journey.
  • Understanding how to use and build style guides.
  • A strong grasp of content technologies including content management systems, metadata and taxonomy management tools, migration tools, analytics tools.
  • Creating and reviewing information architecture and nomenclature for the most intuitive structuring of content.
  • Working with senior content strategists to understand how to create a client-focused content strategy roadmap.
  • Planning, estimating and scoping UX writing work and working with operations to track progress.
  • Understanding how to drive and manage change that comes about from new content solutions, such as production and governance changes within an organisation.
  • Liaising with stakeholders including extensive contact with diverse client groups including representatives from Product, Marketing, Business, Legal & Compliance teams.
  • Assisting UX design leads to scope, plan and provide estimates for your projects.
  • Familiar with the concepts of design language systems, microcopy, component libraries, and UI best practices. You must be able to structure your time and be capable of taking the initiative.
  • Our team services the entire Corporate and Institutional Banking domain. This includes corporate banking and trading platforms, API developer platforms, and internal employee productivity tools and services. Your initial focus will be on Straight2Bank, our banking platform for corporate clients.
  • Key Stakeholders
    • Product Owners
    • UX Designers
    • Research & Insights team
Skills and Qualifications
  • Knowledge of information architecture principles, user interfaces and website design.
  • Strong communication skills and demonstrated success presenting content strategy and solutions in a clear and compelling manner to cross-functional stakeholders that persuades action.
  • Extensive knowledge of best practices for writing.
  • At least 8 years of experience creating rich content experiences, including in the banking and finance space.
  • Experience driving projects from initiation to delivery, defining the business value gained with the programme and using this with stakeholders to increase buy-in.
  • Experience with corporate banking platforms, finance or fintechs would be desirable.
  • An understanding of psychology and behavioural science.
  • You understand global diversity and the ability to advise on solutions that suit all.
  • You have the ability and desire to keep challenging yourself and others with entrepreneurial attitude and passion for observing human behaviour, identifying team biases and surfacing these with grit.
  • You can guide business partners and evangelise a mindset for good experience and user-centricity.
  • You work smart, are flexible and skilled in establishing practical processes.
  • Familiarity with information architecture.
  • Experience in Agile and/or LEAN projects.
  • Good stakeholder management and influencing skills.
  • Ability to successfully integrate content strategy within an Agile development framework.
  • Experience applying customer research, behaviour analytics or digital analytics to drive your content strategy and optimisation.

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