Senior Marketing Specialist
4 days ago
Senior Marketing Specialist - Food Industry
\We are seeking a seasoned marketing professional to join our team as a Senior Marketing Specialist - Food Industry. As a global leader in water, hygiene, and infection prevention solutions, we help businesses maintain clean and safe environments while optimising resources.
\About the Company
\We provide solutions that play a vital part in driving business growth by developing and implementing strategies that differentiate us in the market.
\About the Role
\- You will develop and execute sales and marketing strategic plans and annual plans to drive sustainable double-digit growth of segment across the market.
- You will own market research, including Voice of the Business and Voice of the Customer, in order to gain customer insights and develop the key customer requirements for both present and future needs.
- You will conduct and refine the market research through various methods such as situational analysis, market size, business trends and drivers.
- You will own new product introduction as well as drive internal processes through specification systems in coordination with related parties.
- You will develop, own and manage a 3-year innovation pipeline through the Phase & Gate process.
- You will coordinate local country sales needs and Marketing Communication team to organise events.
- You will lead cross-functional teams with partners in R&D, Supply Chain, Logistics, Regulatory, etc. to execute program launches.
Required Skills and Qualifications
\- At least 5 years of working experience in a Business-to-Business Marketing/Sales role.
- Experience of developing campaigns that deliver a defined brand experience.
- Able to drive day-to-day tactics while building strategies and initiatives that will deliver in the longer term.
- Self-driven and highly collaborative.
- Exposure to the food and beverage manufacturing environment with involvement in the dairy value chain is preferred.
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