Digital Content Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Public Mutual Berhad Full time

Welcome to Public Mutual Berhad, a leading financial services company. We are currently looking for a talented Digital Content Specialist to join our team.

About the Role:

We are seeking a highly skilled professional who can develop and implement effective content strategies across multiple channels. As a Digital Content Specialist, you will be responsible for creating compelling copy that resonates with our target audience and drives business results.

Key Responsibilities:

  • To create high-quality content for various platforms, including website, social media, and email marketing campaigns.
  • To conduct research and stay up-to-date on industry trends and developments to inform content decisions.
  • To collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
  • To analyze data and metrics to measure the effectiveness of content and make data-driven recommendations for improvement.

Requirements:

  • Degree in marketing/communications/journalism or related field.
  • Minimum 2 years of relevant experience in content creation or a related field.
  • Possesses excellent writing and editing skills, with a strong command of English.
  • Possesses strong analytical skills and ability to interpret data and metrics.
  • Familiarity with SEO principles and best practices is an added advantage.


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