Digital Campaign Specialist
2 days ago
Our Journey
At ShopBack, we began as a spark of inspiration in 2014 when Henry and Joel brainstormed ideas in Henry's car. This lightbulb moment - earning cashback while shopping online - marked the beginning of our mission to revolutionise shopping by helping advertisers market more cost-effectively and making every purchase more rewarding for shoppers.
Today, we're the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we're redefining the way the world shops. As we expand globally, we're looking for adventurous, driven individuals to help us build The World's Most Rewarding Way to Shop.
We are expanding our Australia & New Zealand team and looking for a Senior Marketing Associate to be part of this exciting journey. If you're inspired to take up new challenges and leave a mark on the eCommerce landscape, then come and be a part of our growing ShopBack team.
Your Adventure Ahead
- Collaborate with the Marketing Manager to define and execute ShopBack's Online Cashback strategy, delivering results-driven campaigns.
- Develop and execute campaigns across all owned channels, from concept to execution, reporting, and analysis.
- Work closely with Business Development to execute merchant-specific campaigns across all channels.
- Ensure accurate and timely presentation of content on our website and ShopBack app, ensuring a seamless user journey to increase conversion rates.
- Support the broader campaigns team in creating and executing all campaigns across channels as required.
- Collaborate with regional product owners, local business development, and account management teams to ensure delivered assets meet merchant goals and KPIs.
- Analyse campaign performance, providing recommendations to maximise opportunities and drive growth.
- Contribute to process improvements by identifying potential issues or enhancement opportunities.
- Develop and execute multi-channel campaigns to drive customer engagement and conversion.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Analyse campaign performance and provide data-driven insights to inform future campaigns.
- Stay up-to-date with industry trends and best practices to continually improve campaign effectiveness.
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