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Experiential Marketing Lead

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Genting Malaysia Full time

We're seeking an ambitious and talented On-Premise Media Director to pioneer our next generation of experiential marketing efforts. Collaborate with cross-functional teams to design immersive experiences that push boundaries and set new standards for entertainment.

About Your Role

As part of our innovative media division, you'll focus on cultivating authentic connections between our brand, customers, and community partners. In this role, you'll champion bold creative ideas and real-world applications, optimizing our on-premise media strategy for maximum impact.

Key Performance Indicators
  • Reach milestones through multimedia events and experiences.
  • Position Genting Malaysia as a leader in experiential marketing.
  • Foster deep-seated customer loyalty and advocacy.
  • Streamline processes to boost efficiency and productivity.